New Methods of Book Delivery: It’s All About Choice

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I recently interviewed Tom Evslin for my upcoming book The Web-Savvy Writer: Book Promotion with a High-Tech Twist. Tom is the author of hackoff.com, an Internet murder mystery due out in print format this week (you can buy it on Amazon or or 800ceoread). In our interview, I talked with Tom about the variety of ways he offers readers for accessing his bookâ€”as text-based blog entries, in PDF format, as an audio podcast, via email, via RSS, and in printâ€”and asked him which has proved the most popular. Here’s what he has to say:

The web is all about choice. Different people prefer to access their entertainment in different ways. So each edition broadens the number of people reading and listening to the story. RSS serialization of text has been the most popular so far but podcast serialization started recently and is growing very fast. Note that either text or audio can be accessed online or through text or email serialization and the podcast is also available through podiobooks and iTunes. The email option is getting a steadily higher share of serialization as our audience, which initially started as almost all blog readers, expands to those who donâ€™t know what RSS and feed readers are.

March 13, 2006 | Filed Under Blogging, Online Book Promotion, Podcasting | Leave a Comment

The Next Best Thing to Being There: Booksigning from Afar

Tired of all the travel associated with book tours and long-distance book promotion? Autograph your book from home–potentially thousands of miles from your readers–by using a remote-controlled pen. Yesterday author Margaret Atwood demonstrated her invention at the London Book Fair by signing a book remotely with the LongPen while talking with a fan via video.