Take Advantage of the Summer Slowdown

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Although the summer months, particularly August, are normally viewed as a “quiet” time in terms of book promotion potential, summer can actually be a great opportunity for savvy promoters. While others are away for a couple weeks of vacation, or even a month in some lucky countries, you can get a lot of work done on your fall book promotion campaign.

This was my plan last week, at least until the weather and power started to not cooperate. For the first time in my life, I experienced 116-degree heat. It wasn’t much fun, and became even less exciting when the power kept going out. So I packed up my notebook computer and headed to the coast where I was able to get a lot of work done on my upcoming book promotion campaign–with a little time left over for visits to the beach, galleries, and cool little ethnic restaurants.

So enjoy your August–and in between your own vacation plans, spend some quiet time strategizing and planning for your own fall book promotion activities.

August 1, 2006 | Filed Under Book Promotion | Leave a Comment