Promote Your Book on Social Networking Sites
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If you participate on a social networking site, don’t forget to promote your book to your network. Just looking at the industry statistics should tell you why social networking book promotion is a smart idea:
- In June 2008, MySpace had 118 million unique visitors worldwide; Facebook had 132 million (an increase of 153 percent from the previous year).
- In December 2007, YouTube had 77.6 million viewers who watched 3.2 billion videos.
- Worldwide online social network ad spending is predicted to increase from $1.2 billion in 2007 to $2.2 billion in 2008.
- Mobile social networking is predicted to rise from 50 million to 174 million users by 2011.
- The top search term for all of 2006 was MySpace.
- Social networking isn’t just for teens. The largest audience segment is between 35 and 54, comprising 40 percent of total users.
Looking for a way to get started? Connect with me on LinkedIn, Facebook, XING, and MySpace. Also look for niche sites that fit your target reader profile. There are social networking sites for dog lovers, moms, skiers, surfers, mystery lovers, romance readers, and dozens more. To find them, just Google “social networking.”
Remember to follow the required etiquette of each site in terms of promotion. In general, you’ll get better results as an active participant than you will as a mere promoter.
Tags: book marketing, book publicity, Facebook, LinkedIn, MySpace, Online Book PromotionRelated posts
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